Product Strategy & Development
Narrative Frame conducted market research, collaborated with manufacturing networks to prototype a capsule collection, crafted brand identity elements, and facilitated outreach and relationship building with key retailers for Somewhere West Wholesale Women's Apparel Brand.
Conducted extensive research on women's basics, including silhouette, fit, and fabric preferences.
Analyzed current market trends in styles and patterns relevant to the wholesale apparel industry.
Performed competitor research and SWOT analysis to identify opportunities and challenges.
Collaborated with Mexico-based manufacturing network to develop sample capsule collection for Somewhere West.
Ensured prototype designs aligned with brand's focus on basics in fleece, French terry, and cotton fabrics.
Created logo and brand identity for Somewhere West, reflecting the brand's ethos of simplicity and quality.
Produced digital assets and content, including graphic prints and promotional materials, to showcase the apparel collection.
Developed wholesale linesheets to provide detailed information about the product offerings to potential retailers.
Sourced leads and generated contacts with North American and European-based retailers, including Nordstrom Rack and Altar'd State.
Established relationships with key retailers through personalized outreach and communication.
Implemented workflow automation to streamline outreach processes and enhance efficiency, including the distribution of wholesale linesheets to potential retail partners.
Curated assortment of women's basics in fleece, French terry, and cotton fabrics, tailored to meet market demand and consumer preferences.
Developed product line featuring a mix of classic silhouettes and on-trend styles, ensuring versatility and appeal across diverse customer segments.
Logo and brand guide containing brand's visual and digital identity.
Lookbook/catalog developed to showcase entire capsule collection.
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