Covet & Claim
Apparel Production Services
Product Strategy & Development
Covet & Claim is a platform that enables designers, retailers, and digital content creators to design and manufacture capsule clothing collections.
Product Strategy & Development
Covet & Claim is a platform that enables designers, retailers, and digital content creators to design and manufacture capsule clothing collections.
Conducted extensive research on the global apparel-platform industry to understand market trends, consumer behavior, and emerging opportunities.
Identified industry-accepted processes, services, and features prevalent in the wholesale apparel market.
Identified core services and offerings of Covet and Claim, including wholesale apparel distribution, brand partnerships, and customer service.
Mapped product gaps into product roadmap documentation to prioritize future developments and improvements in the wholesale apparel offering.
Oversaw the web application build-out via Unicorn Platform, a web platform, implementing design elements, functionalities, and integrations to enhance the wholesale apparel purchasing process.
Researched and executed workflow automation strategies to streamline internal processes.
Developed a comprehensive digital content strategy to increase brand visibility, engagement, and conversion rates across various online channels.
Curated and created engaging content, including product showcases, brand stories, and industry insights, to resonate with Covet and Claim's target audience.
Logo and brand guide containing brand's visual and digital identity.
Marketing and pitch deck materials articulate client's value proposition and highlight investment opportunity.
Wireframing and website build-out using Unicorn Platform website builder.
Digital content strategy, execution and social media management.
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